News Release


Toronto, March 15, 2006
VisionTV group rebrands as S-VOX New corporate identity reflects recent growth and expansion Canada’s VisionTV group of channels will adopt a new corporate identity to reflect the organization’s dramatic growth and transformation over the past five years. Bill Roberts, President and CEO, said the group’s range of brands will be gathered together under a single corporate umbrella: S-VOX. Said Mr. Roberts: “What was once a single analogue television station is now a growing multi-media enterprise encompassing digital TV services, new media, an international programming distribution arm and more. We needed to create a unifying brand name – one that would be in keeping with our mission and values.” VisionTV, founded in 1988, is Canada’s multi-faith and multicultural television station. Since 2001, the VisionTV group has introduced the digital services One: the Body, Mind & Spirit channel and The Christian Channel, and has established new business ventures such as VisionTV International and Christian Media Sales. In the last year, VisionTV has also launched a major DVD sales initiative. Another new business undertaking, soon to be announced, is slated for launch in April. Suzanna Mandryk, Vice President, Communications and Marketing, worked with Toronto-based Riordon Design to develop the new corporate identity. The S-VOX name stands for “spiritual voice of the people.” Said Ms. Mandryk: “It’s an identity that conveys the organization’s commitment to telling powerful and relevant stories of spirituality reflecting Canada’s diversity of cultures, beliefs and points of view – through traditional broadcasting and through emerging digital media.” The S-VOX logo created by Riordon incorporates a simple but forceful typographic, along with an icon in the shape of a voice balloon. This icon features the shape of an “S” in reversed-out space, symbolizing the unseen nature of the spiritual. It is positioned above the typographic, to convey the sense of something greater than ourselves. The logo colours are red and purple: royal shades rich in symbolic associations with the majesty of the divine. Said Ms. Mandryk: “The S-VOX name has great boldness and clarity, and travels well across linguistic boundaries. It also evokes a powerful sense of what we have always strived be: an organization that is insightful, inspirational, celebratory and visionary.” Mr. Roberts noted that the group’s flagship channel will still be known as VisionTV. “The VisionTV brand has tremendous heritage, and continues to attract new viewers and advertisers,” he said. “We remain very proud of it. Adopting the S-VOX corporate identity simply underlines the way this organization is changing to meet the challenges of an evolving media marketplace.” The corporate rebranding coincides with plans for a major relocation: On May 1, S-VOX will move from its current offices near Toronto’s Yonge-Dundas intersection to a new headquarters at the Liberty Market Building in the city’s west end. S-VOX is a multimedia enterprise dedicated to presenting high-quality television and new media content for individuals seeking spiritual awareness and personal growth. It comprises the multi-faith and multicultural analogue station VisionTV, along with the digital services One: the Body, Mind & Spirit channel and The Christian Channel. Additional ventures include VisionTV International, a joint venture with Ellis Entertainment that markets original television programming on a global basis, and Christian Media Sales, a product marketing and media buying company that offers a wide range of Christian-oriented merchandise. Riordon Design partners with clients in the corporate, entertainment and foundational market sectors to facilitate the implementation of strategic branding and its application to communication media. The agency has worked with leading companies – including Corus Entertainment, CBS/Dick Clark Productions, IBM, The Canadian Opera Company, CIBC and Hewlett Packard – as well as many new business ventures. Riordon Design’s work has been featured in books and trade publications around the world.

Toronto, March 15, 2006

VisionTV group rebrands as S-VOX
New corporate identity reflects recent growth and expansion

Canada’s VisionTV group of channels will adopt a new corporate identity to reflect the organization’s dramatic growth and transformation over the past five years.

Bill Roberts, President and CEO, said the group’s range of brands will be gathered together under a single corporate umbrella: S-VOX.

Said Mr. Roberts: “What was once a single analogue television station is now a growing multi-media enterprise encompassing digital TV services, new media, an international programming distribution arm and more. We needed to create a unifying brand name – one that would be in keeping with our mission and values.”

VisionTV, founded in 1988, is Canada’s multi-faith and multicultural television station. Since 2001, the VisionTV group has introduced the digital services One: the Body, Mind & Spirit channel and The Christian Channel, and has established new business ventures such as VisionTV International and Christian Media Sales.

In the last year, VisionTV has also launched a major DVD sales initiative. Another new business undertaking, soon to be announced, is slated for launch in April.

Suzanna Mandryk, Vice President, Communications and Marketing, worked with Toronto-based Riordon Design to develop the new corporate identity.

The S-VOX name stands for “spiritual voice of the people.” Said Ms. Mandryk: “It’s an identity that conveys the organization’s commitment to telling powerful and relevant stories of spirituality reflecting Canada’s diversity of cultures, beliefs and points of view – through traditional broadcasting and through emerging digital media.”

The S-VOX logo created by Riordon incorporates a simple but forceful typographic, along with an icon in the shape of a voice balloon. This icon features the shape of an “S” in reversed-out space, symbolizing the unseen nature of the spiritual. It is positioned above the typographic, to convey the sense of something greater than ourselves.

The logo colours are red and purple: royal shades rich in symbolic associations with the majesty of the divine.

Said Ms. Mandryk: “The S-VOX name has great boldness and clarity, and travels well across linguistic boundaries. It also evokes a powerful sense of what we have always strived be: an organization that is insightful, inspirational, celebratory and visionary.”

Mr. Roberts noted that the group’s flagship channel will still be known as VisionTV. “The VisionTV brand has tremendous heritage, and continues to attract new viewers and advertisers,” he said. “We remain very proud of it. Adopting the S-VOX corporate identity simply underlines the way this organization is changing to meet the challenges of an evolving media marketplace.”

The corporate rebranding coincides with plans for a major relocation: On May 1, S-VOX will move from its current offices near Toronto’s Yonge-Dundas intersection to a new headquarters at the Liberty Market Building in the city’s west end.

S-VOX is a multimedia enterprise dedicated to presenting high-quality television and new media content for individuals seeking spiritual awareness and personal growth. It comprises the multi-faith and multicultural analogue station VisionTV, along with the digital services One: the Body, Mind & Spirit channel and The Christian Channel. Additional ventures include VisionTV International, a joint venture with Ellis Entertainment that markets original television programming on a global basis, and Christian Media Sales, a product marketing and media buying company that offers a wide range of Christian-oriented merchandise.

Riordon Design partners with clients in the corporate, entertainment and foundational market sectors to facilitate the implementation of strategic branding and its application to communication media. The agency has worked with leading companies – including Corus Entertainment, CBS/Dick Clark Productions, IBM, The Canadian Opera Company, CIBC and Hewlett Packard – as well as many new business ventures. Riordon Design’s work has been featured in books and trade publications around the world.