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| Toronto, January 09, 2009 |
VisionTV celebrates a successful holiday season
Network’s prime time ratings hit record high TORONTO – Holiday programming earned VisionTV its highest-ever prime time ratings, Canada’s multi-faith and multicultural television network reported today. Data from BBM Nielsen show that VisionTV achieved a 1.00% prime time audience share for the week of Dec. 15-21, 2008. The network’s 30-minute audience reach was a season-high 1.48 million. VisionTV’s highest rated program for the week was the movie A Holiday Romance, which recorded an average minute audience of 251,000. An unprecedented nine VisionTV programs had an AMA of 100,000-plus. VisionTV marked the 2008 holiday season with three full weeks of Yuletide movies and music specials, running from Dec. 8-26. December’s highs capped an autumn that saw significant ratings growth for the network. VisionTV’s audience share for the first 13 weeks of the 2008-2009 season was up 64% over the same period last year. Said Mark Prasuhn, Chief Content Officer for S-VOX, VisionTV’s corporate parent: “The ‘Christmas spirit’ is something that Canadians of many different faith backgrounds can share. We are delighted that VisionTV’s selection of holiday programming resonated with our audience, and we will continue to serve Canadians in 2009 with programming that brings together viewers of different faiths and cultures.” Added S-VOX President and CEO Bill Roberts: “Mark and his Programming team have made great efforts over the past year to energize VisionTV’s lineup, and the results speak for themselves. We look forward to continued audience growth in 2009.” The network will debut a number of original new Canadian productions in early 2009, including the documentary anthology series I Prophesy: The Future Revealed and Supernatural Investigator (both premiering Jan. 27), and the drama series SOUL (premiering Feb. 11), which stars Juno Award-winning R&B artist Keshia Chanté. VisionTV will also present specials in 2009 celebrating major faith holidays such as Rosh Hashanah, Ramadan, Easter and Diwali. |