News Release


Toronto, November 1, 2006
New VisionTV campaign says Canada's diversity is a source of strength “When you embrace another person's point of view, you become twice as large a human being for doing so.” – Douglas Cardinal, Architect TORONTO, November 1, 2006 – VisionTV, Canada's multi-faith and multicultural television network, today launched a new advertising campaign that celebrates diversity as one of this country's most valuable assets. The campaign, themed “ Many beliefs. One strong nation ,” consists of seven 30-second on-air spots produced by VisionTV's Marketing & Communications team. It also includes print advertising and a Web component. The spots, adapted from the VisionTV interview series Credo, feature prominent Canadians such as actor Tonya Lee Williams, chef Susur Lee, architect Douglas Cardinal and author Ken Wiwa speaking about the beliefs that guide them. Toronto-based Alisdair Jones Designs created the animation for the campaign. The spots can be viewed online at http://www.visiontv.ca/Diversity/index.htm . “We wanted to underline the fact that men and women of many different beliefs and backgrounds can and do proudly call themselves Canadian,” said Bill Roberts , President and CEO of VisionTV. “At a time of growing cultural and religious conflict, many people in Western countries have begun to question the desirability of creating multicultural societies,” said Mr. Roberts. “We believe it's important to stand up for this principle and affirm that diversity can be a source of great strength. “To have built a country like Canada, where people of many different spiritual traditions manage to share common values: this is something to be proud of.” The spots are scheduled to begin airing on VisionTV today. Upcoming newspaper ads in the Vancouver and Ottawa markets will support the on-air component. VisionTV has also extended the campaign online. On the network's diversity Web page ( http://www.visiontv.ca/Diversity/index.htm ), viewers can participate by sharing their own beliefs. The page invites visitors to summarize “the idea, principle or spiritual belief that helps you to find your way in life,” and to describe the “most important Canadian value … the one belief that all Canadians can share, no matter what our faith.” VisionTV, an S-VOX company, is Canada's multi-faith and multicultural broadcaster, dedicated to programming that celebrates diversity and promotes understanding and tolerance among people of different faiths and cultures. Visit VisionTV on the Web at: www.visiontv.ca .

Toronto, November 1, 2006

New VisionTV campaign says Canada's diversity is a source of strength

“When you embrace another person's point of view, you become twice as large a human being for doing so.”

– Douglas Cardinal, Architect

TORONTO, November 1, 2006 – VisionTV, Canada's multi-faith and multicultural television network, today launched a new advertising campaign that celebrates diversity as one of this country's most valuable assets.

The campaign, themed “ Many beliefs. One strong nation ,” consists of seven 30-second on-air spots produced by VisionTV's Marketing & Communications team. It also includes print advertising and a Web component.

The spots, adapted from the VisionTV interview series Credo, feature prominent Canadians such as actor Tonya Lee Williams, chef Susur Lee, architect Douglas Cardinal and author Ken Wiwa speaking about the beliefs that guide them.

Toronto-based Alisdair Jones Designs created the animation for the campaign. The spots can be viewed online at http://www.visiontv.ca/Diversity/index.htm .

“We wanted to underline the fact that men and women of many different beliefs and backgrounds can and do proudly call themselves Canadian,” said Bill Roberts , President and CEO of VisionTV.

“At a time of growing cultural and religious conflict, many people in Western countries have begun to question the desirability of creating multicultural societies,” said Mr. Roberts. “We believe it's important to stand up for this principle and affirm that diversity can be a source of great strength.

“To have built a country like Canada, where people of many different spiritual traditions manage to share common values: this is something to be proud of.”

The spots are scheduled to begin airing on VisionTV today. Upcoming newspaper ads in the Vancouver and Ottawa markets will support the on-air component.

VisionTV has also extended the campaign online. On the network's diversity Web page ( http://www.visiontv.ca/Diversity/index.htm ), viewers can participate by sharing their own beliefs.

The page invites visitors to summarize “the idea, principle or spiritual belief that helps you to find your way in life,” and to describe the “most important Canadian value … the one belief that all Canadians can share, no matter what our faith.”

VisionTV, an S-VOX company, is Canada's multi-faith and multicultural broadcaster, dedicated to programming that celebrates diversity and promotes understanding and tolerance among people of different faiths and cultures. Visit VisionTV on the Web at: www.visiontv.ca .