VisionTV Christmas Challenge


Toronto, November 26, 2008
VisionTV invites viewers to take the “Christmas Challenge” VisionTV, Canada’s multi-faith and multicultural television network, has teamed with Toronto-based social media platform company Filemobile (www.filemobile.com) to re-launch its popular online Christmas promotion. The “VisionTV Christmas Challenge” at www.visiontv.ca , offers Canadians the opportunity to share photos and videos of their best – and worst – holiday moments. The campaign starts today, and runs until Monday, Jan. 5, 2009. Participating viewers will be eligible to win a “Family Fun Pack” that includes an iPod Touch, a copy of Rock Band 2 Special Edition and other prizes. Selected entries will be posted on the Christmas Challenge Web site, where registered members can comment on, share and rate the submissions. The Christmas Challenge campaign promotes VisionTV’s extensive lineup of holiday movies and music programs, scheduled to begin Dec 8. Highlights include a contemporary retelling of Charles Dickens’ A Christmas Carol starring Ross Kemp (EastEnders, Extras), the 1940s movie classic Christmas in Connecticut with Barbara Stanwyck, the music special Christmas Dream From the Holy Land with singing sensation Charlotte Church, and the concert program Christmas Together with the Barra MacNeils. Said VisionTV’s Chief Content Officer Mark Prasuhn: "We are excited to present the most extensive lineup of uplifting, feel-good Christmas programming ever assembled by our network. The VisionTV Christmas Challenge adds a wonderful new dimension to this special offering." Filemobile’s Mediafactory platform enables clients to rapidly deploy solutions for user-generated contests like the Christmas Challenge. Designed to support the needs of media companies, brands and digital agencies, Mediafactory allows clients to collect, manage, extend and monetize content, making it easy to engage customers anywhere. Said Marie Lofranco, VisionTV’s Manager, Internet Communications: “Our goal was to roll out a holiday promotion that would be bigger and better than anything we’ve done before. As a Canadian leader in user generated content development and deployment, Filemobile has the expertise and ability to develop a much richer and more exciting online Christmas campaign, helping us take our digital media presence to a whole new level.” Added Filemobile founder Steve Hulford: "We are excited to welcome VisionTV and its parent company S-VOX to our roster of media company clients. Their niche programming is well positioned to leverage our social media applications to engage and grow their audiences." VisionTV, an S-VOX company, is Canada’s multi-faith and multicultural broadcaster, dedicated to programming that celebrates diversity and promotes understanding and tolerance among people of different faiths and cultures. Visit VisionTV on the Web at: www.visiontv.ca. Filemobile is a leading social media and networking platform provider. Filemobile’s mission is to arm businesses with the technology and services to power the online revolution and engage with anyone ... anytime, anywhere. This includes powering multiple formats of campaigns for clients in areas such as broadband video, user-generated content and social networking, all from a single platform. Visit Filemobile at www.filemobile.com.

Toronto, November 26, 2008

VisionTV invites viewers to take the “Christmas Challenge”

VisionTV, Canada’s multi-faith and multicultural television network, has teamed with Toronto-based social media platform company Filemobile (www.filemobile.com) to re-launch its popular online Christmas promotion.

The “VisionTV Christmas Challenge” at www.visiontv.ca , offers Canadians the opportunity to share photos and videos of their best – and worst – holiday moments.

The campaign starts today, and runs until Monday, Jan. 5, 2009. Participating viewers will be eligible to win a “Family Fun Pack” that includes an iPod Touch, a copy of Rock Band 2 Special Edition and other prizes. Selected entries will be posted on the Christmas Challenge Web site, where registered members can comment on, share and rate the submissions.

The Christmas Challenge campaign promotes VisionTV’s extensive lineup of holiday movies and music programs, scheduled to begin Dec 8.

Highlights include a contemporary retelling of Charles Dickens’ A Christmas Carol starring Ross Kemp (EastEnders, Extras), the 1940s movie classic Christmas in Connecticut with Barbara Stanwyck, the music special Christmas Dream From the Holy Land with singing sensation Charlotte Church, and the concert program Christmas Together with the Barra MacNeils.

Said VisionTV’s Chief Content Officer Mark Prasuhn: "We are excited to present the most extensive lineup of uplifting, feel-good Christmas programming ever assembled by our network. The VisionTV Christmas Challenge adds a wonderful new dimension to this special offering."

Filemobile’s Mediafactory platform enables clients to rapidly deploy solutions for user-generated contests like the Christmas Challenge. Designed to support the needs of media companies, brands and digital agencies, Mediafactory allows clients to collect, manage, extend and monetize content, making it easy to engage customers anywhere.

Said Marie Lofranco, VisionTV’s Manager, Internet Communications: “Our goal was to roll out a holiday promotion that would be bigger and better than anything we’ve done before. As a Canadian leader in user generated content development and deployment, Filemobile has the expertise and ability to develop a much richer and more exciting online Christmas campaign, helping us take our digital media presence to a whole new level.”

Added Filemobile founder Steve Hulford: "We are excited to welcome VisionTV and its parent company S-VOX to our roster of media company clients. Their niche programming is well positioned to leverage our social media applications to engage and grow their audiences."

VisionTV, an S-VOX company, is Canada’s multi-faith and multicultural broadcaster, dedicated to programming that celebrates diversity and promotes understanding and tolerance among people of different faiths and cultures. Visit VisionTV on the Web at: www.visiontv.ca.

Filemobile is a leading social media and networking platform provider. Filemobile’s mission is to arm businesses with the technology and services to power the online revolution and engage with anyone ... anytime, anywhere. This includes powering multiple formats of campaigns for clients in areas such as broadband video, user-generated content and social networking, all from a single platform. Visit Filemobile at www.filemobile.com.